How Social Media Listening Has Delivered Extraordinary Business Results

A talk by Polly Barnfield
CEO, Maybe*

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About this talk

Like all non-essential UK retailers, Keith Scarrott shoes closed its doors at the start of the second lockdown on November 5.

Well prepared with their learnings from the first lockdown, Keith Scarrott combined an ad spend of only £200 with a well-established email list and a flash sale with 45% off to celebrate 45 years in business.

The results exceeded their expectations and were based on what they had learned from Social Media listening.

They saw an increase in year-on-year orders of 11,367% and delivered an ROI of over 250 times the £200 social media ad spend in just six hours.

In this session, we will show you how social media listening and data helped them achieve these incredible results and how these tactics can be adopted and implemented by any business.

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